Zinc is a designer brand for alternative children’s wear for all kids between 6 months and 12 years. We are focused on the playful cuts and teasers in clothes that awaken kids imagination.The apparel brings cheerful and positive vibes through the colour combos and asymmetric cuts. Some of Zinc garments were selected for the Spring-Summer’18 Trend Report by Fiona Coleman at Bubble London July’17, the London’s biggest kids show for designer apparel.
The core idea of the brand is to have engaging asymmetrical clothes that could be dressed up and down depending on the occasion and accessories, so kids could creatively mix and match the pieces together.We get a lot of inspiration from the modernism and grasped the geometric simplicity of the style for the garments construction. The cuts are designed with comfort in mind – each garment is worn and approved by children to ensure the perfect fit.
We design in close collaboration with a group of parents and kids. Kids test the models and give us a clue how interesting the ideas are. Parents like that their kids distinguish from the rest and appreciate the practical side of the garments – made of cotton, they are easy to maintain. Kids feel themselves different and attract attention. Their desire to play and explore is boosted by the playful elements we implement in the garments – applications, patchwork, holes, colourful pockets, zippers aside, upside-down prints.